Monday, 9 October

ALL DAY Arrival/Check-in
6:00 PM – 8:00 PM Welcome Reception

Tuesday, 10 October
EXEC Elevate

Built for leaders of airline distribution.
Airline industry executives and leaders present breakthrough ideas, innovations and technology announcements, client success stories, and intriguing TED-style presentations.

08:20 AM -09:40 AM
Forward Together

Opening Keynote & CEO Announcement

ATPCO & British Airways
Rolf Purzer & Jerry Foran

ATPCO Board Chair Jerry Foran joins ATPCO CEO Rolf Purzer presenting ATPCO’s new vision and renewed promise to fuel the future of air travel.

ATPCO Forward Momentum:
Delivering Results
Tom Gregorson

ATPCO Vice President of Products & Services, Tom Gregorson, will provide a look into ATPCO’s strategy and product roadmap.

Leading the Industry into the Next Generation of Distribution: Many Paths, One Future PROS, Amadeus, Ctrip, & United
Surain Adyanthaya, Hervé Prezet, Yudong Tan, & Jeff Christiansen
Moderator: Tom Gregorson

Airline distribution technology and strategies have been evolving at a staggering pace. Expand your perspective as industry leaders discuss how to embrace and adapt emerging and existing technologies to support distribution interoperability.

09:40 AM - 09:55 AM

Networking & refreshments

Platform for Industry Innovation
09:55 AM - 10:45 AM
Innovation Keynote ATPCO
John Murphy
ATPCO Innovators Panel Learn about some innovative work currently incubating from ATPCO developers
Ecosystem Innovation Airnguru, Travel Tech Consulting & LATAM
Sergio Mendoza, Norm Rose, & Carlos Jovel
Introduction: Kevin Fliess
Moderator: Gianni Cataldo

As the pace of change in airline distribution accelerates, all companies in our ecosystem need to embrace innovation. Building on its foundation as an indispensable part of the distribution landscape, ATPCO is now looking to the future and embracing new technologies, lean development, and design thinking to spur innovation. In this session, you’ll hear from Kevin Fliess, VP of Marketing & Sales, about investments ATPCO is making to spur industry innovation along with unique insights and perspectives from technology thought leaders from across the broader travel community.
10:45 AM – 11:00 AM

Networking & refreshments

11:00 AM - 12:00 PM
The Future of Revenue
Air Canada
Lucie Guillemette
New revenue streams and new business models are emerging – how to optimize revenue in new world.
Are You Relevant? Delta Air Lines
Sharon Mickelson
Are you thinking and approaching your work the same way you did last year, last month, last week or even yesterday? If you are, are you relevant? Sharon Mickelson will take us on an enthusiastic journey to help us reevaluate our approach and the way we think – to ensure that we remain relevant through innovation.
What Flyers Really Want Routehappy
Robert Albert
Perfect the personalized product offering and protect brand integrity by providing consistent rich media in all channels.
Cognitive Models of Consumer Choice

McKinsey & Company
Alex Cosmas
How to turn customers’ digital breadcrumbs into an understanding of travel triggers, choice drivers, and product desires.

12:00 PM – 1:30 PM


Industry Cooperation & Leadership
1:30 PM - 3:00 PM
Driving Industry Efficiencies
In a Disruptive Future
Mike Premo, Aleks Popovich, & Rolf Purzer
How industry organizations like ARC, ATPCO, and IATA can help to define and deliver solutions that support the entire industry ecosystem while reducing complexity and increasing value.
Think Globally, Act Locally:
Regional Lessons Everyone Can Use
Aeromexico, ANA, & Etihad Airways
Edgar Arcoverde Gomes, Keiji Omae, & Martin Dunn
Moderator: Frank Socha
Several airline experts share how they are managing unique regional trends that have the potential to shape the future of distribution. The panel will cover a local view of major global trends and topics such as Digital, Ancillary Revenues, and Direct Connect vs. other means of distribution.
Translating Data, Transforming Distribution:
How the NDC Exchange Will Simplify Direct Distribution
SITA, Air Canada, & ATPCO
Rene Fourel & Graham Wareham

Managing your direct connection strategy with multiple organizations, schema standards, and versions of each standard is a daunting task. Discover how the ATPCO/SITA partnership will reduce your development costs and get your products into the market faster.

Better Together: How American Airlines achieved faster product enhancement with ATPCO APIs American Airlines & ATPCO
Bryan McVicker, Will Linderman, & Stacy Sheeran
Customer collaboration is essential when defining and delivering a relevant solution. This passionate panel will discuss how ATPCO is ensuring collaboration during solution development.
3:00 PM – 3:30 PM

Networking & refreshments

Pricing Evolution
3:30 PM – 4:55 PM
Academia MIT
Peter Belobaba
There is a vibrant debate underway in the industry regarding the feasibility of the next-generation mechanisms. Peter Belobaba will be presenting the results of a joint research paper – Advances in Airlines Pricing.
The Road to Dynamic Offer Generation PROS, Sabre, & Farelogix
John McBride, Richard Ratliff, & Manish Nagpal
Hosted by: Tom Gregorson
Many in the travel industry have discussed dynamic offer generation and the benefits it would bring to airlines and travelers alike. However, the road to implementing seemed uncertain or unrealistic until very recently. Hear from Pros, Sabre, & Farelogix who are innovating and working with ATPCO to support Dynamic Pricing Pilots.
6:30 PM – 8:00 PM Dinner
Town Center Pavilion

Wednesday, 11 October
TECH Elevate

Explore new technologies and technical development.
Idea makers vie for bragging rights in our Innovation Forum, featuring product solutions labs, lightning talks with our experts, and our product Expo.

09:30 AM – 11:00 AM Innovation Forum
Industry innovators will have the opportunity to showcase inventive solutions or processes that use ATPCO data or solutions in the marketplace. The winning innovator will be selected by the audience.
Grasp Technologies
InEye Technologies
11:00 AM – 1:30 PM EXPO
Hands-on access to ATPCO Solutions and the opportunity to engage with the experts! Visit Industry Partners and other exciting Tech & Service Providers to see and hear the latest innovative solutions and processes.
Lightning Talks & The Sandbox
Stop-by the Lightning Talks venue to hear short but relevant talks on many topics. Visit the Sandbox to talk with our Digital team and our Research & Development experts and provide your input on the next version of ATPCO applications.
12:00 PM – 1:30 PM Lunch
1:30 PM – 4:30 PM Solution Labs
Solution-oriented platform to showcase product priorities

Thursday, 12 October

Working together to shape the future of air travel.
An exclusive industry event for airlines and systems to present and prioritize the business interests of airline distribution across the ecosystem.

9:00 AM – 12:00 PM Products & Services Alignment Session
Shape the future of ATPCO tools and solutions as we review the development pipeline and new business requests. Share your thoughts and vote on solution prioritization.
12:00 PM Closing




You should attend. Yes, you.
Elevate is designed for all members of your team: from airline industry leaders to analysts to developers.

Download our letter template to convince your boss.