Jeff is a self-described computer geek who developed and sold his first video game at age 13. In college, he and a buddy got a crash course of the airline business while planning their backpacking trip and later used that know-how to help others save money on airfares. They founded 1-800-Cheap-Air in a University of Michigan dorm room in 1989. When the company took off, Jeff ditched his law school plans to combine two passions—travel and software development. CheapAir.com was born, and soon after AmTrav for Business, which together serve almost 400,000 travelers annually. Jeff grew up in Los Angeles where he still lives with his wife, two kids, and golden retriever, none of whom want to be anywhere near him when the Dodgers are losing.