Tony is a 35-year travel industry veteran and an accomplished executive with deep expertise in travel and technology. He joined Serko in 2018 to lead their efforts in North America. Tony was previously Chief Commercial Office at Deem, where he was responsible for developing and driving the commercial strategies for all sales, marketing, and customer-related activities. Previously, Tony was Managing Director of Phocuswright and Chief Sales Officer for GroundLink, and his industry career began at GetThere and United Airlines. Tony is a long-time member of GBTA and he has served as advisor and mentor to a number of early stage travel start-ups.