Evan Jarashow is Senior Manager of Pricing at JetBlue Airways, where he leads the development and execution of pricing strategy across a global network generating over $9 billion in annual revenue. With more than 19 years of airline experience, he brings deep expertise across revenue management, pricing strategy, and commercial optimization. Evan’s work sits at the intersection of pricing and offer strategy, where he partners across distribution, marketing, and product teams to better align price, product, and customer value. He has played a key role in advancing pricing and merchandising capabilities to support more dynamic, data-driven offers. He is particularly focused on how airlines can evolve to deliver more compelling, differentiated offers in an increasingly retail-driven environment.