A lifelong entrepreneur and innovator, Alex brings more than 25 years of knowledge and experience in technology, airline distribution, and travel to ATPCO. Founding six startups—including Orbitz, which he led to a successful IPO, and G2Switchworks, a direct connect between major airlines and third-party distributors that was acquired by Travelport—Alex has a unique business acumen that has seen him build, transform, and lead multiple businesses.

More recently, Alex was the Executive Vice President, Global Head of Strategy, Innovation, and Technology at Hyatt Hotels Corporation, where he learned key lessons from the hospitality world that can be applied to the airline industry, such as addressing digital booking flows, digital display, unstructured datasets, and dynamic pricing.

Alex believes ATPCO brings a unique perspective as the honest broker, standard setter, and modern technology platform to the market, and he sees ATPCO playing a vital role in connecting the industry and building a community that enables all airlines and their partners to be successful.

When not working, Alex enjoys spending time with his wife and four daughters, making music, building rockets that need FAA approval to launch, and learning new things.