Alex Zoghlin, ATPCO President and CEO, kicks off Elevate with an inspiring look at what’s ahead during this year’s event, where you will be empowered to harness data, drive innovation, and transform the future of airline retailing.

Where are we in the journey to NDC adoption and the world of offers and orders? Learn from an industry expert about the latest advancements and trends, followed by an engaging panel discussion with airline leaders driving technology and retailing innovation.

Join this exclusive conversation with KAYAK Co-Founder & CEO Steve Hafner as he discusses pivotal lessons learned, bold insights on how AI will drive the next chapter of travel search and his thoughts on airline distribution into the future.  

Discover how industry organizations are working together to tackle challenges and lead the USD 744 billion airline industry into a new era of transformation. Learn how evolving standards, solutions, and strategies are reshaping the future of airline retailing through bold collaboration and visionary leadership.

Airline retailing leaders reveal real-world challenges and breakthroughs in their modern retailing journeys. Get familiar with how airline teams are leveraging data and innovation to deliver the right offers to the right customers at the right time, driving loyalty and success.

As airlines explore new ways to create and scale offers, having a structured approach to product data can provide a valuable path toward greater flexibility, efficiency, and interoperability.

The Product Catalog provides a flexible framework for defining and sharing highly configurable airline products while enabling smoother integration across systems through a structured data model, supporting a modular ecosystem and diverse retailing strategies, including enhanced dynamic offer creation.

In this session, ATPCO and PROS will share how Product Catalog can support different offer construction approaches, improve interoperability across airline systems, and facilitate greater personalization and interline collaboration. Hear how this collaboration is driving industry innovation, making product data more accessible, and supporting airlines in evolving their retailing strategies.

Don’t miss the powerful solutions available to you as a Community Participant! Discover tools you already have access to—but maybe didn’t know about—that can streamline operations and maximize your airline’s success.

Let us demonstrate how Routehappy simplifies the complexities of visual merchandising to elevate your offers. Gather insights from our shopper survey to uncover what travelers value most when booking flights and how the right information can influence buying behavior and improve the shopping experience.

Embark on your dynamic journey—or update your existing route—with solutions available for immediate implementation. There is no one-size-fits-all answer, so take advantage of these flexible options that align with your current goals. Find out how you can position yourself for even greater success as adjusted and continuous pricing fully unfold.

Empower your airline with ATPCO’s solutions for managing complex pricing strategies and streamlining processes. Learn how automation can reduce manual effort, enhance competitive intelligence, and help you update fares quickly.

What is interoperability, and why is it vital to your retailing strategy? Explore the scope and scale of how multiple data and systems must align in support of an industry-wide transition to dynamic offers and orders. Study real-world use cases showcasing how airlines and ATPCO are tackling these challenges.

Check out how 3Victors is pushing the boundaries of competitive intelligence as we unveil what’s new with our flagship solution, PriceEye. Learn how PriceEye is delivering unparalleled insights to elevate decision-making and drive success in a world of dynamic offers.

Start the day with an energizing welcome as we set the stage for a lineup of transformative sessions, bold ideas, and actionable insights designed to take data and airline retailing to new heights.

A renowned industry analyst and pundit leads an insightful exploration of a retailing world that blends both current and new technologies. Uncover strategies to help navigate the next decade, build a strong business case for change, and understanding how offers are the key to accelerating your retailing success.

As airlines and partners are elevating retailing with visually stunning offers that captivate customers, come explore real-world examples of modern merchandising to uncover the critical data driving seamless and engaging shopping experiences.

Test your industry acronym IQ in this fun, interactive game! Watch your colleagues go head-to-head on the big stage, competing for the ultimate bragging rights as the "Champion of Airline Acronyms." Will you rise to the challenge or cheer from the sidelines?

Pull up a chair to this fireside chat as Alex Zoghlin discusses the industry-wide move to offers and orders with executives from some of the largest airlines making moves today. How are airlines changing their course and what is the impact? This shift will affect every component in airline retailing, so find out which areas need the most attention—and where the biggest risks and opportunities might be hiding.

Discover how AI is revolutionizing competitive intelligence and the future of flight shopping. Our panel of industry experts will discuss how to leverage AI to predict trends, enhance customer experiences, and boost efficiency—all while managing risks effectively.

Explore the vital role of data in driving the evolution toward dynamic offers. Our experts will share key insights into modern data strategies and how ATPCO solutions are shaping the future of retailing in the airline industry.

ATPCO and IATA are transforming tax management through an innovative new partnership. Learn about the industry-wide benefits, the tools available to you, and how this collaboration simplifies complex tax challenges for airlines worldwide.

ATPCO’s Product Catalog revolutionizes offer creation by separating product from price. Get the basics about how this innovative solution transforms data and enables interoperability across traditional systems, dynamic offer engines, and transitioning technologies—paving the way for scalable retailing innovation.

Discover how organizations have successfully employed ATPCO’s Assembled Data to stay ahead of the curve in dynamic pricing and offers. This deep dive reveals actionable ideas and strategies that capitalize on the biggest trends in pricing and retail innovation.

Join the 3Victors team as they delve into their latest white paper findings and learn why a robust shopping data repository is critical for the future of dynamic offers and competitive intelligence in modern airline retailing.

As indirect sales channels leverage Routehappy data to transform shopping experiences, explore real-world examples proving how next-level visuals and enriched content drive engagement and deliver superior results.

Embark on your dynamic journey—or update your existing route—with solutions available for immediate implementation. There is no one-size-fits-all answer, so take advantage of these flexible options that align with your current goals. Find out how you can position yourself for even greater success as adjusted and continuous pricing fully unfold.

Close out the day with a recap of key moments and insights, plus an exciting preview of what’s in store for the final day of Elevate 2025. Don’t miss this chance to reflect and recharge for what’s next.

Discover how ATPCO’s Product Catalog is revolutionizing airline offer creation—specifically how airlines can move traditional Branded Fares data into dynamic product offerings.

Gain insights into the efficiencies, interoperability, and future-proofing opportunities that come with this evolution. Learn how airlines can begin leveraging the full benefits of Product Catalog today, ensuring a seamless migration and enhanced offer strategies.

This session is designed for people already familiar with the basics and ready to explore advanced concepts.

Note for current design team members: This session provides a higher-level strategic perspective on adoption and implementation.

Advance your dynamic offer strategy with Dual RBD. This hands-on session offers practical insights and strategies for using Dual RBD in real-world scenarios and will provide you with the tools you need to enhance your revenue and strengthen your airline’s offer strategy.

Workshop the most eye-catching ways to display airline offers. This session explores modernizing flight shopping with retail-inspired personalization and Routehappy content, driving merchandising success and enhancing the traveler experience.

Discover how ATPCO’s Product Catalog is revolutionizing airline offer creation—specifically how airlines can move traditional Branded Fares data into dynamic product offerings.

Gain insights into the efficiencies, interoperability, and future-proofing opportunities that come with this evolution. Learn how airlines can begin leveraging the full benefits of Product Catalog today, ensuring a seamless migration and enhanced offer strategies.

This session is designed for people already familiar with the basics and ready to explore advanced concepts.

Note for current design team members: This session provides a higher-level strategic perspective on adoption and implementation.

Advance your dynamic offer strategy with Dual RBD. This hands-on session offers practical insights and strategies for using Dual RBD in real-world scenarios and will provide you with the tools you need to enhance your revenue and strengthen your airline’s offer strategy.

Workshop the most eye-catching ways to display airline offers. This session will deliver a comprehensive overview of how Routehappy data, complete with compelling visuals, drives merchandising success and enhances the shopping experience for travelers.