Agenda

Three… two… one… go! Alex Zoghlin, President and CEO of ATPCO, welcomes all the players and previews what you can expect from this year’s in-person airline industry conference. 

From the ground we walk on through the skies we fly in to the galaxy we dream about, get ready to begin your journey and experience Elevate like never before.

More innovation. More modernization. More transformation. We have some special announcements to share with you about how the game is changing for ATPCO, the airline industry, and all of us. Come embrace tomorrow with us as we examine the changes we’re all making today.   

Machine learning and artificial intelligence have been at the forefront of optimization and efficiencies for the airline industry, from mechanics to dynamic pricing. What can we expect from the next 10 years of innovation in AI, and how far can we take the technology? Will machine learning drive stable profitability? 

Heavy on airline retailing success, light on difficulty level. Hear from our travel industry partners who have enhanced their airline retailing game and find more ways to evolve your own retailing efforts. Plus, listen to what they have learned during their journey so you can already be at expert level in your own game!

The distribution gameboard continues to change. New players, new technologies, and new traveler profiles are impacting the way airlines deliver their differentiated products to market. What future scenarios are most likely to play out and why? What effect will this have on us? Put on your game-theory hat for this fun, informational session where we explore airline distribution's current and future state.

Join us for an interactive, energizing, and uplifting Woman’s Leadership Lunch to hear from a collection of our industry’s most diverse and brightest talents on the unique challenges women in the airline/aviation industry face. Here’s what’s on the menu for discussion: navigating career obstacles, breaking down barriers, allyship, and so much more!

Reimagine, ramp up, and rock your airline retailing game this year. With tons of moving pieces in the industry, modernizing your retailing can seem overwhelming, but we’ve got a cheat code to share! We are breaking down three things your team can do today to improve your tomorrow. 

Many travelers may think dynamic pricing and dynamic offers only benefit airlines, but with more personalized offers and customized deals  tailored to fit their needs, travelers can reap the benefits of dynamic pricing, too! Join us to learn how the industry can get to a trusted marketplace for consumers and how we can all become winners of the game!  

Sustainable aviation initiatives can’t work without transparency and industry standardization. To scale sustainable solutions as quickly and efficiently as possible, the industry must work together.  For these initiatives to be successful, airlines have to use data to provide their customers with a complete picture of their commitment to reducing emissions, as well as harness data to change behavior and support ethical, responsible choices. Join this urgent drive for a more sustainable world – this conversation is just the beginning of the game.

Technology continues to evolve to serve the changing needs of customers. Choice is not enough anymore—today’s travelers crave a personalized experience. As they shift from searching for the lowest fare to searching by attribute, interoperable solutions powered with data and standards are required. Learn how the industry is collaborating with ATPCO to pave a way forward on the journey toward Dynamic Offers. Are you ready to play?

Business travel is back in play, but the rules of the game have changed. What are the top trends of corporate travel post-pandemic? What’s the next move for recovery? What’s the future look like for the various players, from buyers to suppliers? Don’t miss this thought-provoking, fast-paced discussion about this new era of business travel so you can stay in the game!

When Alex took the opportunity to lead ATPCO in January of 2020 he had no idea the challenge he would be walking into, facing a global pandemic that made the world stand still. The game changed in every way; from the way ATPCO ran its business, to how it supported customers to how it supported employees. Hear from ATPCO’s CEO as he shares lessons from becoming a CEO in travel during a pandemic. 

Large, powerful company or small, nimble startup—each player’s perspective on the game can teach us something. Join these innovators as they chat about the impact of the pandemic in the startup space and the critical role startups play in futuristic thinking, no matter the industry. 

ATPCO design teams – comprised of airlines, channels and system providers – chart the course for the future of airline retailing. Join this session to see an example! Hear from active design team members who are defining what and how we, as an industry, will evolve to the new world of offers and orders.

Come for the food, stay for the conversation. The Elevate conference brings industry colleagues from around the world together in one place. Our International Networking Lunch is your chance to reconnect with your old colleagues and meet some new ones.

From strategy to execution, Routehappy is the ultimate merchandising solution. Deliver powerful, targeted, and compelling visual content to any point of sale while differentiating yourself from the competition. Hear from Routehappy subscribers on how they use three unique types of content to improve conversion, upsell, and customer satisfaction. How can you start leveling up your offerings? Ready, player? Go!

A complete solution that entirely reimagines traditional fare filing, Architect is ATPCO’s premier pricing tool for airlines. Manage your strategic pricing rules, simplify your workflows, and automate the minutiae. Get visibility into every aspect of your pricing management and go from beginner to expert level with a new, streamlined workflow and user interface. Come see why Architect is what you’ve been waiting for.

Get your fares to market faster than ever before with Express Contracts, the power-up you never knew how much you needed. You’ll hear from one of ATPCO’s customers who adopted Express Contracts about how they embraced a better way to get negotiated fares into the market. Learn how to accelerate your revenue generation, improve your efficiency, and increase your customer’s satisfaction. It’s your move.

So, you’re already part of our Community Participation program, but are you utilizing it to level up your game in the best way possible? Come find out how airlines can use tools included in Community Participation to keep up with competitive markets, optimize basic merchandising content, and be involved in future developments of ATPCO products and industry solutions.

One of the hottest games of the season? Dynamic pricing! The ATPCO Dynamic Offers Design Team is exploring game-changing initiatives, including Dual RBD, which allow you to create more offer types for more customers, a Product Catalog to help identify potential product offerings, and more. Join the conversation to see why over 50 airlines are already investing in dynamic offer technologies. It’s time to level up the industry!

Start competing in tomorrow’s game today with ATPCO’s Next Generation Storefront. The future of flight shopping is already here, and it starts with shop-by-attribute and comparison-shopping displays. Create consistent, predictable results and a better-all-around flight shopping experience for your customers. Don’t just play the game, shape the standards that are driving the future of flight shopping.

Architect customers will be meeting to review upcoming feature development, investments, and any Architect updates from the ATPCO team on Thursday, 13 October. This meeting is invite only. If you’re not already an Architect customer and are looking for a premiere pricing tool to manage and execute your pricing strategies, get in the game and get in touch today.

Routehappy subscribers will be meeting to review prioritization of work and updates from the ATPCO team on Thursday, 13 October. This meeting is invite only. If you’re not already a Routehappy subscriber, get in the game and get in touch today. 

The Dynamic Offers design team will be meeting to review prioritization of work and updates from the ATPCO team on Thursday, 13 October. This meeting is invite only. If you’re passionate about the future of dynamic offers and you’d like to get involved in ATPCO’s industry collaboration efforts in the future, please submit your request.