Take your industry expertise to new heights with us at Elevate!

From breakthrough sessions on dynamic offers and offer/order management to in-depth looks at AI, data, and technology, the conference will be packed full of the tools and insights you need for your journey to modern airline retailing.

Explore what’s ahead as we take data to new heights and keep checking back—we're constantly updating sessions and speakers to fuel your journey!

View detailed agenda below.

Agenda Summary

Monday
7 April
Registration
13:00 - 15:00
New to Elevate?
14:00 - 15:00
Attend a welcome session or just enjoy open networking.
15:00 - 18:00
Experience Chicago like never before.
Tuesday
8 April
Breakfast
8:00 - 9:00
Main stage
9:00 - 12:30
Featuring industry leaders and experts as they share the latest on trends, challenges, and predictions shaping the future of airline retailing.
Networking lunch
12:30 - 14:00
Breakout sessions
14:00 - 16:30
Focus on exploring airline retailing’s biggest challenges and opportunities through interactive discussion and hands-on engagement.
Welcome reception
18:00 - 20:00
End the day with food, fun and networking at the Raised Bar.
Wednesday
9 April
Breakfast
8:00 - 9:00
Main stage
9:00 - 12:30
Take home fresh perspectives and actionable insights. Learn from global innovators and trailblazers as they discuss the key drivers behind the evolution of data and technology.
Networking lunch
12:30 - 14:00
Breakout sessions
14:00 - 16:45
Real stories and tactical learnings of airlines and channels winning at retailing.
Networking reception
18:00 - 21:00
Rock on at the historic Chicago House of Blues.
Thursday
10 April
Breakfast
8:00 - 9:00
Workshops
9:00 - 12:00
Manifest theory into practice alongside ATPCO and industry experts. Explore the data and tools driving the future of the airline industry.

Detailed Agenda

  • Keynote Session
    Registration
    13:00 - 15:00
    |
    Location Name
  • Breakout
    Welcome to ATPCO: Your guide to Elevate and industry impact

    New to ATPCO or Elevate? Stop by this fun, information-packed session to understand how our history, industry role, and innovative product and data offerings can fit your needs. Learn how to maximize your Elevate experience and gain insights that drive success for you, your team, and your business.

    14:00 - 15:00
    |
    Location Name
  • Choose your own adventure

    New to Elevate! Choose from three unique experiences so you can explore Chicago in a brand new way:

    • Architecture boat tour: From the stunning skyline to the rich architectural history, expert docents lead you on a breath-taking 90-minute cruise so you can experience Chicago’s iconic design.

    • Gangster bus tour: Step back into the 1920s as guides in full gangster persona show you around infamous crime sites that Capone, Dillinger, and more frequented as you uncover Chicago’s prohibition-era past.

    • Flyover: Soar over iconic Chicago landscapes at Navy pier as you immerse yourself in a world of captivating visuals, soaring music, and motion seats to see the city at a new angle.

    Register soon so you can secure your spot at one of these adventures—spots are limited!

    15:00 - 18:00
    |
    Location Name
  • Keynote Session
    Breakfast
    8:00 - 9:00
    |
    Location Name
  • Main Stage
    Welcome to Elevate 2025: Taking data to new heights

    Alex Zoghlin, ATPCO President and CEO, kicks off Elevate with an inspiring look at what’s ahead during this year’s event, where you will be empowered to harness data, drive innovation, and transform the future of airline retailing.

    9:00 - 9:10
    |
    Location Name
  • Main Stage
    No risk, high rewards: How to build loyalty and retailing success

    Discover how a leading airline is reaping the rewards of loyalty and strategic product innovation by combining today’s  systems with tomorrow’s cutting-edge technology. A top executive shares strategies for advancing dynamic offers, driving new revenue, and delighting customers at each stage of their trip.

    9:10 - 9:30
    |
    Location Name
  • Main Stage
    The state of airline retailing: NDC, offers, and orders in 2025 and beyond

    Where are we in the journey to NDC adoption and the world of offers and orders? Learn from an industry expert about the latest advancements and trends, followed by an engaging panel discussion with airline leaders driving technology and retailing innovation.

    9:30 - 10:10
    |
    Location Name
  • Main Stage
    Wisdom from a trailblazer: Lessons for the path forward

    Join this exclusive conversation about their retailing journey, pivotal lessons they learned, and bold insights on how interoperability and data will drive the next chapter of airline innovation and success. 

    10:10 - 10:20
    |
    Location Name
  • Keynote Session
    Break
    10:30 - 11:00
    |
    Location Name
  • Main Stage
    Industry organizations leading together

    Discover how industry organizations are working together to tackle challenges and lead the USD 744 billion airline industry into a new era of transformation. Learn how evolving standards, solutions, and strategies are reshaping the future of airline retailing through bold collaboration and visionary leadership.

    11:10 - 11:30
    |
    Location Name
  • Main Stage
    Cracking the code: How airlines are perfecting modern retailing for customers

    Airline retailing leaders reveal real-world challenges and breakthroughs in their retailing journeys. Get familiar with how airline teams are leveraging data and innovation to deliver the right offers to the right customers at the right time, driving loyalty and success.

    11:30 - 12:00
    |
    Location Name
  • Main Stage
    From vision to reality: Product Catalog in action

    Explore how ATPCO’s Product Catalog is transforming airline retailing by enabling seamless scalability, dynamic offer creation, and industry-wide interoperability. Learn how this innovative solution supports airlines at every stage of their journey, driving operational efficiency and bold innovation to meet the demands of modern retailing. Gain insights into its real-world applications and discover why it’s the key to the future of offer creation.

    12:00 - 12:30
    |
    Location Name
  • Keynote Session
    Networking lunch
    12:30 - 14:00
    |
    Location Name
  • Breakout
    Offer creation transformed: Interoperability with ATPCO’s Product Catalog

    ATPCO’s Product Catalog revolutionizes offer creation by separating product from price. Get the basics about how this innovative solution transforms data and enables interoperability across traditional systems, dynamic offer engines, and transitioning technologies—paving the way for scalable retailing innovation.

    14:00 - 15:00
    |
    Location Name
  • Breakout
    Dynamic offers: Optimizing airline pricing strategies for a new era

    Embark on your dynamic journey—or update your existing route—with solutions available for immediate implementation. There is no one-size-fits-all answer, so take advantage of these flexible options that align with your current goals. Find out how you can position yourself for even greater success as adjusted and continuous pricing fully unfold.

    14:00 - 15:00
    |
    Location Name
  • Breakout
    Interoperability unpacked:  The foundation of retailing success

    What is interoperability, and why is it vital to your retailing strategy? Explore the scope and scale of how multiple data and systems must align in support of an industry-wide transition to dynamic offers and orders. Study real-world use cases showcasing how airlines and ATPCO are tackling these challenges.

    15:30 - 16:30
    |
    Location Name
  • Breakout
    The new era of airline competitive data: Insights from 3Victors

    Join the 3Victors team as they delve into their latest white paper findings and learn why a robust shopping data repository is critical for the future of dynamic offers and competitive intelligence in modern airline retailing.

    15:30 - 16:30
    |
    Location Name
  • Keynote Session
    Welcome reception

    End the day with food, fun and networking at the Raised Bar.

    18:00 - 20:00
    |
    Location Name
  • Keynote Session
    Breakfast
    8:00 - 9:00
    |
    Location Name
  • Main Stage
    Kick off: Insights and inspiration await

    Start the day with an energizing welcome as we set the stage for a lineup of transformative sessions, bold ideas, and actionable insights designed to take data and airline retailing to new heights.

    9:00 - 9:05
    |
    Location Name
  • Main Stage
    Merchandising showcase: Creating the ultimate flight shopping experience

    As airlines and partners are elevating retailing with visually stunning offers that captivate customers, come explore real-world examples of modern merchandising to uncover the critical data driving seamless and engaging shopping experiences.

    9:25 - 10:10
    |
    Location Name
  • Keynote Session
    Break
    10:30 - 11:00
    |
    Location Name
  • Main Stage
    Data transformation: Powering the future of modern airline retailing

    Explore the vital role of data in driving the evolution toward dynamic offers. Our experts will share key insights into modern data strategies and how ATPCO solutions are shaping the future of retailing in the airline industry.

    11:20 - 11:40
    |
    Location Name
  • Main Stage
    AI and competitive intelligence: Unlocking opportunities while managing risks

    Discover how AI is revolutionizing competitive intelligence and the future of flight shopping. Our panel of airline experts will discuss how to leverage AI to predict trends, enhance customer experiences, and boost efficiency—all while managing risks effectively.

    11:40 - 12:30
    |
    Location Name
  • Keynote Session
    Networking Lunch
    12:30 - 14:00
    |
    Location Name
  • Breakout
    Achieving merchandising success: Routehappy solutions and shopper survey highlights

    Let us demonstrate how Routehappy simplifies the complexities of visual merchandising to elevate your offers. Gather insights from our shopper survey to uncover what travelers value most when booking flights and how the right information can influence buying behavior and improve the shopping experience.

    14:00 - 15:00
    |
    Location Name
  • Breakout
    Case study: Success with ATPCO’s Assembled Data

    Discover how organizations have successfully employed ATPCO’s Assembled Data to stay ahead of the curve in dynamic pricing and offers. This deep dive reveals actionable ideas and strategies that capitalize on the biggest trends in pricing and retail innovation.

    14:00 - 15:00
    |
    Location Name
  • Breakout
    Accelerate with ATPCO automation: Architect and Express Contracts

    Empower your airline with ATPCO’s solutions for managing complex pricing strategies and streamlining processes. Learn how automation can reduce manual effort, enhance competitive intelligence, and help you update fares quickly.

    14:00 - 15:00
    |
    Location Name
  • Breakout
    Case study: Making corporate channel offers pop with Routehappy

    As indirect sales channels leverage Routehappy data to transform shopping experiences, explore real-world examples proving how next-level visuals and enriched content drive engagement and deliver superior results.

    15:30 - 16:30
    |
    Location Name
  • Breakout
    Redefining competitive intelligence with 3Victors: Insights for better decisions

    Check out how 3Victors is pushing the boundaries of competitive intelligence as we unveil what’s new with our flagship solution, PriceEye. Learn how PriceEye is delivering unparalleled insights to elevate decision-making and drive success in a world of dynamic offers.

    15:30 - 16:30
    |
    Location Name
  • Breakout
    Maximizing the value of your ATPCO tools

    Don’t miss the powerful solutions available to you as a Community Participant! Discover tools you already have access to—but maybe didn’t know about—that can streamline operations and maximize your airline’s success.

    15:30 - 16:30
    |
    Location Name
  • Main Stage
    Wrap up: Highlights and a look ahead

    Close out the day with a recap of key moments and insights, plus an exciting preview of what’s in store for the final day of Elevate 2025. Don’t miss this chance to reflect and recharge for what’s next.

    16:30 - 16:45
    |
    Location Name
  • Keynote Session
    Networking reception

    Rock on at the historic Chicago House of Blues.

    18:00 - 21:00
    |
    Location Name
  • Keynote Session
    Breakfast
    8:00 - 9:00
    |
    Location Name
  • Workshop
    Product Catalog in action: Advanced strategies for separating product from price (Part 1 of 2)

    Dig deep into the transformative power of ATPCO’s Product Catalog solution. Designed for people already familiar with the basics, this session covers advanced updates, from converting traditional data into dynamic products to achieving interoperability between current systems and modern catalog solutions—key for airlines evolving their dynamic offer strategies.

    9:30 - 10:15
    |
    Location Name
  • Workshop
    Optimize airline offers today with the power of Dual RBD (Part 1 of 2)

    Advance your dynamic offer strategy with Dual RBD. This hands-on session offers practical insights and strategies for using Dual RBD in real-world scenarios and will provide you with the tools you need to enhance your revenue and strengthen your airline’s offer strategy.

    9:30 - 10:15
    |
    Location Name
  • Workshop
    Routehappy: Your essential tool for merchandising excellence (Part 1 of 2)

    Workshop the most eye-catching ways to display airline offers. This session will deliver a comprehensive overview of how Routehappy data, complete with compelling visuals, drives merchandising success and enhances the shopping experience for travelers.

    9:30 - 10:15
    |
    Location Name
  • Keynote Session
    Break
    10:15 - 10:45
    |
    Location Name
  • Workshop
    Product Catalog in action: Advanced strategies for separating product from price (Part 2 of 2)

    Dig deep into the transformative power of ATPCO’s Product Catalog solution. Designed for people already familiar with the basics, this session covers advanced updates, from converting traditional data into dynamic products to achieving interoperability between current systems and modern catalog solutions—key for airlines evolving their dynamic offer strategies.

    10:45 - 12:00
    |
    Location Name
  • Workshop
    Optimize airline offers today with the power of Dual RBD (Part 2 of 2)

    Advance your dynamic offer strategy with Dual RBD. This hands-on session offers practical insights and strategies for using Dual RBD in real-world scenarios and will provide you with the tools you need to enhance your revenue and strengthen your airline’s offer strategy.

    10:45 - 12:00
    |
    Location Name
  • Workshop
    Routehappy: Your essential tool for merchandising excellence (Part 2 of 2)

    Workshop the most eye-catching ways to display airline offers. This session will deliver a comprehensive overview of how Routehappy data, complete with compelling visuals, drives merchandising success and enhances the shopping experience for travelers.

    10:45 - 12:00
    |
    Location Name

What is "Choose your own adventure" on 7 April?

New to Elevate! Choose from three unique experiences so you can explore Chicago in a brand new way:

Register soon so you can secure your spot at one of these adventures—spots are limited!