Rick is a co-founder of 3Victors, a groundbreaking big-data travel analytics startup that secured venture funding in early 2020. Since the acquisition of 3Victors by ATPCO in late 2023, Rick is the Vice President of Innovation. In this role, Rick drives the company’s innovation efforts, shapes its vision, and oversees its execution and development. He is dedicated to catalyzing the transformation of the travel ecosystem, advocating for real-time data-driven decision-making as the travel industry’s future.