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Known as the industry’s source for trusted information, ATPCO hosts Elevate annually. Elevate is the conference where you can get a wide range of perspectives from industry leaders in distribution, pricing, and retailing.
We're AMP'd! This year, we’re putting on our game faces and will leverage the virtual environment for wider reach, regionalized programming, and expertly curated content.
The CEO of China’s Trip.com tells us how she changed the game for OTAs (Keynote)
Jane Sun looks at OTAs differently—as partners to airlines.
The CEO of Uplift shares what’s in store for the future of financing in travel (Keynote)
Brian Barth chats about the future of customer financing in the travel space. (Hint: The future is bright!)
British Airways and Dual RBD: A path to dynamic offer creation (Case study)
British Airways shares how using Dual RBD is just one tool on the road to Dynamic Offer Creation.
NGS: The level up we’ve all been waiting for
Get the details on the Next Generation StorefrontTM.
Why DEI is good for your bottom line
It’s not just the right thing to do, it’s the smart thing to do.
Choosing our journey wisely: How Councils explore which paths we should take
Join a discussion with Councils leaders from Air Canada, Amadeus, British Airways, Delta, and Travelport.
Getting NDC to scale: It's not really about the pipes anymore
It's time to stop talking about NDC pipes and start talking about the content that flows through them.
"Hands down the best airline-related conference I’ve attended thanks to great, practical content, networking, and access to ATPCO staff who can actually get us what we need."
"Elevate was fantastic, well done.
This is the new benchmark industry event."
“Excellent event with lots of opportunities to network.”
“A good place to network and to see how the industry is tackling more and more challenges being thrown at it each year.”
“I was extremely impressed with the wealth and relevance of the content, the quality of the speakers, the attendance (all areas of our trade well represented) and the spirit of cooperation and innovation throughout the sessions."
"The conference gets better and better each year. I really like to meet people from startups and innovators to get a glimpse of new ideas happening on the market."
"As a manager of distribution, the sessions were beneficial and very relevant to the direction we are trying to take our airline."
"The space to make connections with others was done in a way that was helpful and augmented the experience. This is one of the better conferences I have attended in the last several years."
"My first time attending, and was great to see the event opened up to other partners in the travel space. I had a chance to meet face-to-face with various partners and discuss common problems and challenges."
Bringing the airline industry together
At Elevate, we are hungry for new perspectives. Our main stage is a place to learn from some of the brightest business leaders in the industry on the key trends you need to know about—the next generation of retailing, dynamic pricing, offer management, NDC & distribution, and emerging technology.
Play the outer limits
Elevate your game skills as you travel from the inner mind to the outer limits.
Space to start, Up Arrow to jump, Down Arrow to duck.
Going from good to great: How to scale with Nina Wittkamp (McKinsey & Company)
Beautiful rebellion: How to stand out in retail with ATPCO's Robert Albert
NGS: An airline on the forefront with Yasin Demir from Virgin Atlantic Airways
Where four global channels are taking retailing with Expedia Group, Google, Amadeus, and Skyscanner
From the field: How NDC is working in real life with Serko, PROS, United, and Southwest Airlines
