Welcome

The industry isn’t standing still and neither should you. ATPCO's President and CEO Rolf Purzer welcomes you to this nexus of technology, expertise, innovation, and industry relationships.
Speaker: Rolf Purzer (ATPCO)
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Big ideas start here

Consumer expectations are prodding the airline pricing world to change—along with the data that supports it. Here's how ATPCO's unique position at the intersection of the industry is the foundation for tomorrow's big ideas.
Speaker: Jonathan Savitch (ATPCO)
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Keynote: Planning for infinite possibilities

APEX CEO Joe Leader explores how advancing the passenger experience and one-to-one marketing creates the successful airlines of the future.
Speaker: Joe Leader (APEX)
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NGS: Zero to hero in 6 months

Get the inside story on the rapid rise of the Next Generation Storefront™ (NGS) from a great idea to an industry standard. 
Speakers: Gianni Cataldo (ATPCO), Jonathan Savitch (ATPCO)
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NGS: Channels on the forefront

Two channels are proving how valuable it is to take a fresh look at flight shopping.
Speakers: Hillary Yale (Upside), Anna Jeanblanc (TripActions)
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NGS: An airline on the forefront

Find out how a forward-thinking airline is using the newest travel displays to reach and reassure their passengers.
Speaker: Yasin Demir (Virgin Atlantic Airways)
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Beautiful rebellion: How to stand out in retail

Proving that you're more than a ticket sale doesn't just feel good, it's a sound business decision. Remake your retailing so the things you're awesome at turn into better relationships and boosted revenue.
Speaker: Robert Albert (ATPCO)
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Behind the curtain: Where 4 global channels are taking retailing

A rare opportunity: Listen to an honest discussion among top execs from four major distribution channels about how the ecosystem can support the industry dream of futuristic airline retailing today.
Speakers: Heidi Narayan (Expedia Group), Gianni Marostica (Google), Rudy Daniello (Amadeus), Piero Sierra (Skyscanner)
Moderator: Robert Albert (ATPCO)
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Redefining airline distribution

Discover how embracing new standards and taking a broad view of distribution lets us design new ways to deliver data.
Speaker: Graham Wareham (ATPCO)
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NDC insiders

Direct connections are a paradox of the simple and the complex. That’s changing.  Let us show you how.
Speaker: Richard Clarke (T2RL)
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From the field: How NDC is working in real life

Airlines and channels of all types are exploring NDC and how it is helping their business.  See the evidence and start dreaming right here.
Speakers: Rob Brown (Southwest Airlines), Tye Radcliffe (United Airlines), Rich Miller (Serko), Mike Slone (PROS)
Moderator: Graham Wareham (ATPCO)
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Women's networking lunch

Energize your spirit with an uplifting message about breaking barriers while you lunch with people from all over the globe.
Speaker: Evey Cormican (United Airlines)
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Beyond fares: What's ahead for dynamic offers

Creating the right price for the right person at the right time is a science. Whether you prefer adapting your current fare filing practices or are eager for the visionary world of truly dynamic offers, there's a mechanism that works for you. 
Speakers: Tom Gregorson (ATPCO), Surain Adyanthaya (PROS)
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It's happening now: Optimized pricing

Hear one airline's story of how they employed dual RBDs to create offers dynamically—and did it in four months. 
Speaker: Aldo Ponticelli (Alitalia)
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Building Blocks of Dynamic Offers

Capacity, competition, customer and context are the “4Cs” of dynamic pricing. Discuss how developments on each of the 4Cs are enabling airline commerce towards a world of dynamic offers.
Speaker: Amit Khandelwal (Emirates)
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What's next? Continuous pricing

This is the vision for fully dynamic offers and orders. Explore how we could fulfill transparent and complete consumer offers.
Speaker: Adam Bockelie (Air Canada)
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Beyond fares: Q&A

Strong partnerships are the only way to build systems that work for all. Ask IATA and ATPCO your questions about standards, schemas, and the way forward.
Moderator: Gianni Cataldo (ATPCO)
Speakers: Sebastien Touraine (IATA), Marcial Lapp (American Airlines)
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Welcome to the Innovation Showcase

Big ideas are coming from all corners of the industry (not just startups!), from large or small airlines, new or emerging channels, big tech, and industry organizations. The innovators who separate from the pack are the ones who can take an idea, scale it, and set the stage for others to transform. Vote on your favorite idea that brings ATPCO data or solutions to market in a unique way. 
Opening: Beth Taylor (ATPCO)
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Moderator: Sean O'Neill (Skift)
Speakers: 
Hervé Prezet (Amadeus)
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Abheer Kolhatkar (Migacore)
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Alex Shartsis (Perfect Price)
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Jodie Novotny (OAG)
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Krista Pappas (Lola)
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Curtis Willmore (United)
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Volantio: Then & now

Winner of the 2018 Innovation showcase Azim Barodawala will review the last year with Sean O'Neill and discuss the true value of the win, where his organization is headed, and what advice he is receiving after getting funding from four venture capital firms.
Speakers: Azim Barodawala (Volantio), Sean O'Neill (Skift)
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Going from good to great: How to scale

You've got a good idea, but now what? You can't make your innovation great if it can't scale up. Find out how.
Speaker: Nina Wittkamp (McKinsey & Company)
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Enjoy stunning views of the harbor and the DC skyline from a rooftop lounge while you connect with colleagues at this special evening reception. 

Opening

Get ready to start off your day with some eye-opening perspectives on global trends.
Speaker: Beth Taylor (ATPCO)
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Growing the Asia market in a digital world

Growing the market within China and beyond means that TravelSky needs to keep their data strategies and thinking fresh.
Speaker: Kevin Zhang (TravelSky)
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Why Asia is eating the world

Traditional modes of thinking in Europe and America are getting left behind. Here's how to prepare as the fundamental shifts happening in Asia become global.
Speaker: Hugh Aitken (Skyscanner)

Tech trends that drive a modern retail strategy

Illuminate your plans for implementing a modern merchandising strategy by hearing from AWS about useful trends on the forefront of technology.
Speaker: Massimo Morin (Amazon Web Services)
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The first generation of digital natives: Gen Z’s budding influence on flight shopping

Forget "That's how we've always done it."  These companies are finding ways around traditional problems to get consumers where they want to be.
Speakers: Carla Medina (Journera), Jeff Klee (Amtrav), Mariel Ferrara (American Airlines), Paul Byrne (OpenJaw)
Moderator: Sean O'Neill (Skift)
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Solution Lab Showcase

Here's where we translate all this theory into the real tools that will help you bring your strategies to life.
Speaker: Seth Anagnostis (ATPCO)
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Deep dive: Retailing

See the undeniable results a customer-centric retail program can offer, and discover which tools fit with your workflows.
Speakers: Megan Beardsley (ATPCO), Carrie DeMoss (ATPCO)
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Deep dive: Pricing data

Building the right offers and making sure they're sold correctly is a task you'll always have. Regardless of the method, ATPCO can help.
Speaker: Brenda Bartholic (ATPCO)
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Deep dive: Distribution

There's always a new place and a new way to consume data, and ATPCO is building the smart connections to make it all easier.
Speakers: Bryan Trauger (ATPCO), Jeff Welch (ATPCO)
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Room 1 - Content

Create once. Publish everywhere.
Take home ideas for using rich content and branded fares to sell or upsell your products across a range of sales channels, direct and indirect.
Speaker: Megan Beardsley (ATPCO)
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What airline merchandising-friendly content looks like
The most relevant merchandising happens with the most relevant content. Routehappy's merchandising strategists share some best practices on how to help your media and copy illustrate your product's best features.
Speaker: Darí Brooks Ahye (ATPCO)
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Getting Started: Dynamic Pricing & RBD
You have the Implementation Guides. Now what? Learn how you can use the Reservation Booking Designator model to offer more price points or a Dynamic Pricing Engine solution to generate the optimal price—right now. 
Speaker: Melanie Dezelak (ATPCO)
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Room 2 - Tools

How to stand fast under the data avalanche 
Equip yourself with new tools so you can create and manage your data volumes quickly and confidently. 
Speaker: Iryna Hurtovenko (ATPCO)
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API 101: How to maximize your connection strategically 
Go in-depth on in-demand APIs so you can ideate, develop, and test new solutions; build profitable new apps; and scale your existing products. 
Speakers: Darie Dreptate (ATPCO), Jerome Perez (Air Cube)
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NDC, NGS, and Retailing: Putting it all together
You’ve heard about the latest trends; now you need practical tips for using technology, data, and content to become better retailers. Discover the best of what the industry is doing, and how you can get there today.
Speaker: Lisa Kos (ATPCO)
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Room 3 - Demos

Bridge Labs Demo
Curious about prototyping a new idea? See how Bridge Labs, our hub for innovation, can help you get your idea off the ground.  
Speaker: Anne Kolodziej (ATPCO), Roy Cohen (Fetcherr), Robby Nissan (Fetcherr), Mohamed Sharaf (Travolic), Saniya Shah (Pilota)
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R&D Demo
With decades of experience plus the agility of a startup, ATPCO Research and Development is inventing new products and improving solutions to fulfill your needs. Get an insider’s peek into metadata and change detection.
Speaker: Judy Yu (ATPCO), David Peart (ATPCO)
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Amenities Hub Demo
See for yourself how the Routehappy Amenities Hub is purpose-built to help airline change-makers align their amenity retailing vision, meet customer demands, and move confidently into the next generation of retailing solutions.
Speaker: Vic Ramirez (ATPCO)
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Ready to collaborate with ATPCO to solve business problems? In this session we'll explore how you can communicate priorities, shape the development of the products you need, and understand how our new Industry Governance Model is building reliable standards. Our experts will share the 2020 Product Development Plan, and you'll also get a sneak peek of upcoming collaboration tools.
Speaker: Julie M. Betts (ATPCO), Phil Ingram (ATPCO), Brenda Bartholic (ATPCO), David M. Smith (ATPCO)
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Interested in extending your stay? Take advantage of Elevate’s unique location this year by staying an extra day to check out the local sights and attractions of the Nation’s Capital on your own or with a friend you met at the conference. (Not sponsored) 

Local Attractions

National Air and Space Museum

MGM National Harbor

National Harbor

Andrews Air Force Base

Arlington National Cemetery

Mt. Vernon

National Children's Museum

National Zoo

Old Town Alexandria

Smithsonian Museums

Tanger Outlets

The Capital Wheel

Washington Monument

White House

Area Sightseeing

Entertainment & Dining Cruises
Potomac River – National Harbor
Entertainment Cruises
Phone: +1 866-404-8439

Washington DC Tours and Shuttles
National Harbor – Old Post Office – Monuments
Old Town Trolley Tours
Phone: +1 301-965-4340

Sightseeing Cruises and Water Taxis
Mt Vernon - Alexandria – Georgetown
Potomac Riverboat Company
Phone: +1 877-511-2628

Washington DC Safari Tour
National Mall, White House, Library of Congress
Segs in the City (Segway Tours)
Phone: +1 800-734-7393