Skip to main content

Discover ways we are supporting the industry’s path forward

Home
  • Home
  • Summary
  • Venue
  • 2019 Highlights
  • Speakers
  • Agenda
  • contact
Register Now
  • Log in
Your browser does not support the video tag.
img
img
ELEVATE 2021
4-7 OCTOBER

WATCH 2019 RECAP

Register Now

Elevate is at its best
when everyone can be
together.

See you in 2021

As we considered options on how to proceed with Elevate, we needed to make sure we acted in the best interests of our most important stakeholders. This is why we decided it was best to meet you at the Intercontinental Hotel in Miami a year later than we planned, from 4 to 7 October 2021.

Over the course of this year and beyond, we will continue to collaborate and work one-on-one with you on the path to recovery. And through this collaboration, we will bring you an updated agenda in 2021, focused on your new needs.

On behalf of the entire ATPCO family, we hope you and your loved ones are staying safe and healthy.

The premier event for airline industry innovators, thought leaders, and solution geeks

65

Speakers

365

Attendees

45 %

Director and above

94 %

Satisfaction Rate
Why attend

First-rate networking opportunities, engaging talks, and inspiring panels have been the cornerstone of this event.  In 2021, we’re moving forward on the path to recovery.  Reconnect and join your colleagues in Miami, Florida, as we introduce new speakers and their fresh perspectives.  

What to expect

Hear how airlines and channels are working to create new opportunities that push the industry forward.  Expand your knowledge at Elevate and bring strategic, actionable insights back to your team for retailing, pricing, distribution and next generation standards. 

Our focus is quality and real talk. You won’t find paid content here.

The premier event for airline industry innovators, thought leaders, and solution geeks

Speakers

Attendees

%
Director and above

%
Satisfaction Rate

Why attend

First-rate networking opportunities, engaging talks, and inspiring panels have been the cornerstone of this event.  In 2021, we’re moving forward on the path to recovery.  Reconnect and join your colleagues in Miami, Florida, as we introduce new speakers and their fresh perspectives.  

What to expect

Hear how airlines and channels are working to create new opportunities that push the industry forward.  Expand your knowledge at Elevate and bring strategic, actionable insights back to your team for retailing, pricing, distribution and next generation standards. 

Our focus is quality and real talk. You won’t find paid content here.

2021 Venue

Venue Image 1
Venue Image 2
Venue Image 2
Venu Image 3
Venue Image 4
InterContinental Miami

The luxurious InterContinental Miami accommodations feature stunning views whichever way you look. At night, gaze at the moonlight on the water or the city's lights, then wake up to sunrise over Biscayne Bay or downtown’s bustling energy. Relax in well-appointed rooms featuring modern decor, plush bedding, and an array of amenities. Celebrating 30 years as an icon of the Downtown Miami skyline, the hotel is located at the crossroads of Miami's Business, Arts & Entertainment districts. South Beach is only minutes away and the Brickell Business and Entertainment District is within walking distance. 

Bringing the airline industry together

tripactions
Travelsky logo
Travelport logo
Sabre airlines
google-flights
expedia-logo
southwest-logo
https://www.ctrip.com
Speaker logo 48
Speaker logo 39
hawaiian airlines logo
american-airlines-logo
Speaker logo 33
Speaker logo 32
lufthansa
ana-logo
air-france-logo
amadeus
united logo
logo2

View all attendees

"Hands down the best airline-related conference I’ve attended thanks to great, practical content, networking, and access to ATPCO staff who can actually get us what we need."

alaska airlines

"Elevate was fantastic, well done.
This is the new benchmark industry event."

farelogix

“Excellent event with lots of opportunities to network.”

emirates logo

“A good place to network and to see how the industry is tackling more and more challenges being thrown at it each year.”

flightglobal logo

“I was extremely impressed with the wealth and relevance of the content, the quality of the speakers, the attendance (all areas of our trade well represented) and the spirit of cooperation and innovation throughout the sessions."

amadeus logo

"The conference gets better and better each year. I really like to meet people from startups and innovators to get a glimpse of new ideas happening on the market."

sirena travel logo

"As a manager of distribution, the sessions were beneficial and very relevant to the direction we are trying to take our airline."

westjet logo

"The space to make connections with others was done in a way that was helpful and augmented the experience. This is one of the better conferences I have attended in the last several years."

alaska airlines

"My first time attending, and was great to see the event opened up to other partners in the travel space. I had a chance to meet face-to-face with various partners and discuss common problems and challenges."

deem-logo

Best of Elevate 2019

Going from good to great: How to scale with Nina Wittkamp (McKinsey & Company)
Beautiful rebellion: How to stand out in retail with ATPCO's Robert Albert
NGS: An airline on the forefront with Yasin Demir from Virgin Atlantic Airways
Where four global channels are taking retailing with Expedia Group, Google, Amadeus, and Skyscanner
From the field: How NDC is working in real life with Serko, PROS, United, and Southwest Airlines
Building Blocks of Dynamic Offers with Amit Khandelwal, Emirates
View all highlights

2019 Media Attendees

See who took the stage in 2019

At Elevate, we are hungry for new perspectives. Our main stage is a place to learn from some of the brightest business leaders in the industry on the key trends you need to know about—the next generation of retailing, dynamic pricing, offer management, NDC & distribution, and emerging technology.

evey-cormican
Evey Cormican
United Airlines
Captain
gianni-marostica
Gianni Marostica
Google
Managing Director, Global Business Development
heidi-narayan
Heidi Narayan
Expedia Group
Senior Director of Connectivity
hillary-yale
Hillary Yale
Upside Travel Company
Director, Supplier Relations
joe-leader
Joe Leader
Airline Passenger Experience Association (APEX)
Chief Executive Officer
kevin-zhang
Kevin Zhang
TravelSky
Senior Product Manager, Head of Airfare Shopping Software Development
massimo-morin
Massimo Morin
Amazon Web Services
Head, Worldwide Business Development-Travel
nina-wittkamp
Nina Wittkamp
McKinsey & Company
Associate Partner
richard-clarke
Richard Clarke
T2RL
Chief Executive Officer
rob-brown
Rob Brown
Southwest Airlines
Senior Director of B2B Strategy
rudy-daniello
Rudy Daniello
Amadeus
Executive Vice President Customer Solutions, Travel Channels
sean-oneill
Sean O’Neill
Skift
Travel Tech Editor
View all speakers

2019 Presentations

Download Agenda

PDF Icons Download Agenda
  • Tuesday 1 October 2019 Built for the leaders of airline retailing, revenue management, pricing, and distribution
  • Wednesday 2 October 2019 Built to connect the experts while exploring new products and industry requirements

0900 - 1030
Big Ideas Start Here
Welcome

The industry isn’t standing still and neither should you. ATPCO's President and CEO Rolf Purzer welcomes you to this nexus of technology, expertise, innovation, and industry relationships.
Speaker: Rolf Purzer (ATPCO)
Download presentation >
Watch presentation >


Big ideas start here

Consumer expectations are prodding the airline pricing world to change—along with the data that supports it. Here's how ATPCO's unique position at the intersection of the industry is the foundation for tomorrow's big ideas.
Speaker: Jonathan Savitch (ATPCO)
Download presentation >
Watch presentation >


Keynote: Planning for infinite possibilities

APEX CEO Joe Leader explores how advancing the passenger experience and one-to-one marketing creates the successful airlines of the future.
Speaker: Joe Leader (APEX)
Download presentation >
Watch presentation >


NGS: Zero to hero in 6 months

Get the inside story on the rapid rise of the Next Generation Storefront™ (NGS) from a great idea to an industry standard. 
Speakers: Gianni Cataldo (ATPCO), Jonathan Savitch (ATPCO)
Download presentation >
Watch presentation >


NGS: Channels on the forefront

Two channels are proving how valuable it is to take a fresh look at flight shopping.
Speakers: Hillary Yale (Upside), Anna Jeanblanc (TripActions)
Download presentation >
Watch presentation >


NGS: An airline on the forefront

Find out how a forward-thinking airline is using the newest travel displays to reach and reassure their passengers.
Speaker: Yasin Demir (Virgin Atlantic Airways)
Download presentation >
Watch presentation >

1100 - 1145
Retailing Revolution
Beautiful rebellion: How to stand out in retail

Proving that you're more than a ticket sale doesn't just feel good, it's a sound business decision. Remake your retailing so the things you're awesome at turn into better relationships and boosted revenue.
Speaker: Robert Albert (ATPCO)
Download presentation >
Watch presentation >


Behind the curtain: Where 4 global channels are taking retailing

A rare opportunity: Listen to an honest discussion among top execs from four major distribution channels about how the ecosystem can support the industry dream of futuristic airline retailing today.
Speakers: Heidi Narayan (Expedia Group), Gianni Marostica (Google), Rudy Daniello (Amadeus), Piero Sierra (Skyscanner)
Moderator: Robert Albert (ATPCO)
Watch presentation >

1155 - 1230
Redefining Distribution
Redefining airline distribution

Discover how embracing new standards and taking a broad view of distribution lets us design new ways to deliver data.
Speaker: Graham Wareham (ATPCO)
Download presentation >
Watch presentation >


NDC insiders

Direct connections are a paradox of the simple and the complex. That’s changing.  Let us show you how.
Speaker: Richard Clarke (T2RL)
Watch presentation >


From the field: How NDC is working in real life

Airlines and channels of all types are exploring NDC and how it is helping their business.  See the evidence and start dreaming right here.
Speakers: Rob Brown (Southwest Airlines), Tye Radcliffe (United Airlines), Rich Miller (Serko), Mike Slone (PROS)
Moderator: Graham Wareham (ATPCO)
Watch presentation >

1230 - 1400
Women's Networking Lunch
Women's networking lunch

Energize your spirit with an uplifting message about breaking barriers while you lunch with people from all over the globe.
Speaker: Evey Cormican (United Airlines)
Download presentation >

1400 - 1515
Building Dynamic Offers
Beyond fares: What's ahead for dynamic offers

Creating the right price for the right person at the right time is a science. Whether you prefer adapting your current fare filing practices or are eager for the visionary world of truly dynamic offers, there's a mechanism that works for you. 
Speakers: Tom Gregorson (ATPCO), Surain Adyanthaya (PROS)
Download presentation >
Watch presentation >


It's happening now: Optimized pricing

Hear one airline's story of how they employed dual RBDs to create offers dynamically—and did it in four months. 
Speaker: Aldo Ponticelli (Alitalia)
Download presentation >
Watch presentation >


Building Blocks of Dynamic Offers

Capacity, competition, customer and context are the “4Cs” of dynamic pricing. Discuss how developments on each of the 4Cs are enabling airline commerce towards a world of dynamic offers.
Speaker: Amit Khandelwal (Emirates)
Download presentation >
Watch presentation >


What's next? Continuous pricing

This is the vision for fully dynamic offers and orders. Explore how we could fulfill transparent and complete consumer offers.
Speaker: Adam Bockelie (Air Canada)
Download presentation >
Watch presentation >


Beyond fares: Q&A

Strong partnerships are the only way to build systems that work for all. Ask IATA and ATPCO your questions about standards, schemas, and the way forward.
Moderator: Gianni Cataldo (ATPCO)
Speakers: Sebastien Touraine (IATA), Marcial Lapp (American Airlines)
Download presentation >
Watch presentation >

1545 - 1730
Industry Innovation Showcase
Welcome to the Innovation Showcase

Big ideas are coming from all corners of the industry (not just startups!), from large or small airlines, new or emerging channels, big tech, and industry organizations. The innovators who separate from the pack are the ones who can take an idea, scale it, and set the stage for others to transform. Vote on your favorite idea that brings ATPCO data or solutions to market in a unique way. 
Opening: Beth Taylor (ATPCO)
Download presentation >
Watch presentation >


Moderator: Sean O'Neill (Skift)
Speakers: 
Hervé Prezet (Amadeus)
Download presentation >   Watch presentation >

Abheer Kolhatkar (Migacore)
Download presentation >   Watch presentation >

Alex Shartsis (Perfect Price)
Download presentation >   Watch presentation >

Jodie Novotny (OAG)
Download presentation >   Watch presentation >

Krista Pappas (Lola)
Download presentation >   Watch presentation >

Curtis Willmore (United)
Download presentation >   Watch presentation >


Volantio: Then & now

Winner of the 2018 Innovation showcase Azim Barodawala will review the last year with Sean O'Neill and discuss the true value of the win, where his organization is headed, and what advice he is receiving after getting funding from four venture capital firms.
Speakers: Azim Barodawala (Volantio), Sean O'Neill (Skift)
Watch presentation >


Going from good to great: How to scale

You've got a good idea, but now what? You can't make your innovation great if it can't scale up. Find out how.
Speaker: Nina Wittkamp (McKinsey & Company)
Download presentation >
Watch presentation >

0900 - 1000
Trends, Ideas, & Unique Perspectives
Opening

Get ready to start off your day with some eye-opening perspectives on global trends.
Speaker: Beth Taylor (ATPCO)
Download presentation >
Watch presentation >


Growing the Asia market in a digital world

Growing the market within China and beyond means that TravelSky needs to keep their data strategies and thinking fresh.
Speaker: Kevin Zhang (TravelSky)
Download presentation >
Watch presentation >


Why Asia is eating the world

Traditional modes of thinking in Europe and America are getting left behind. Here's how to prepare as the fundamental shifts happening in Asia become global.
Speaker: Hugh Aitken (Skyscanner)


Tech trends that drive a modern retail strategy

Illuminate your plans for implementing a modern merchandising strategy by hearing from AWS about useful trends on the forefront of technology.
Speaker: Massimo Morin (Amazon Web Services)
Download presentation >
Watch presentation >


The first generation of digital natives: Gen Z’s budding influence on flight shopping

Forget "That's how we've always done it."  These companies are finding ways around traditional problems to get consumers where they want to be.
Speakers: Carla Medina (Journera), Jeff Klee (Amtrav), Mariel Ferrara (American Airlines), Paul Byrne (OpenJaw)
Moderator: Sean O'Neill (Skift)
Watch presentation >

1030 - 1130
Solution Lab Showcase
Solution Lab Showcase

Here's where we translate all this theory into the real tools that will help you bring your strategies to life.
Speaker: Seth Anagnostis (ATPCO)
Watch presentation >


Deep dive: Retailing

See the undeniable results a customer-centric retail program can offer, and discover which tools fit with your workflows.
Speakers: Megan Beardsley (ATPCO), Carrie DeMoss (ATPCO)
Download presentation >
Watch presentation >


Deep dive: Pricing data

Building the right offers and making sure they're sold correctly is a task you'll always have. Regardless of the method, ATPCO can help.
Speaker: Brenda Bartholic (ATPCO)
Download presentation >
Watch presentation >


Deep dive: Distribution

There's always a new place and a new way to consume data, and ATPCO is building the smart connections to make it all easier.
Speakers: Bryan Trauger (ATPCO), Jeff Welch (ATPCO)
Download presentation >
Watch presentation >

1300 - 1415
Choose Your Own Adventure

Room 1 - Content

Create once. Publish everywhere.
Take home ideas for using rich content and branded fares to sell or upsell your products across a range of sales channels, direct and indirect.
Speaker: Megan Beardsley (ATPCO)
Download presentation >


What airline merchandising-friendly content looks like
The most relevant merchandising happens with the most relevant content. Routehappy's merchandising strategists share some best practices on how to help your media and copy illustrate your product's best features.
Speaker: Darí Brooks Ahye (ATPCO)
Download presentation >


Getting Started: Dynamic Pricing & RBD
You have the Implementation Guides. Now what? Learn how you can use the Reservation Booking Designator model to offer more price points or a Dynamic Pricing Engine solution to generate the optimal price—right now. 
Speaker: Melanie Dezelak (ATPCO)
Download presentation >


Room 2 - Tools

How to stand fast under the data avalanche 
Equip yourself with new tools so you can create and manage your data volumes quickly and confidently. 
Speaker: Iryna Hurtovenko (ATPCO)
Download presentation >


API 101: How to maximize your connection strategically 
Go in-depth on in-demand APIs so you can ideate, develop, and test new solutions; build profitable new apps; and scale your existing products. 
Speakers: Darie Dreptate (ATPCO), Jerome Perez (Air Cube)
Download presentation >


NDC, NGS, and Retailing: Putting it all together
You’ve heard about the latest trends; now you need practical tips for using technology, data, and content to become better retailers. Discover the best of what the industry is doing, and how you can get there today.
Speaker: Lisa Kos (ATPCO)
Download presentation >


Room 3 - Demos

Bridge Labs Demo
Curious about prototyping a new idea? See how Bridge Labs, our hub for innovation, can help you get your idea off the ground.  
Speaker: Anne Kolodziej (ATPCO), Roy Cohen (Fetcherr), Robby Nissan (Fetcherr), Mohamed Sharaf (Travolic), Saniya Shah (Pilota)
Download presentation >


R&D Demo
With decades of experience plus the agility of a startup, ATPCO Research and Development is inventing new products and improving solutions to fulfill your needs. Get an insider’s peek into metadata and change detection.
Speaker: Judy Yu (ATPCO), David Peart (ATPCO)
Download presentation >


Amenities Hub Demo
See for yourself how the Routehappy Amenities Hub is purpose-built to help airline change-makers align their amenity retailing vision, meet customer demands, and move confidently into the next generation of retailing solutions.
Speaker: Vic Ramirez (ATPCO)
Download presentation >

1445 - 1630
Industry Elevate

Ready to collaborate with ATPCO to solve business problems? In this session we'll explore how you can communicate priorities, shape the development of the products you need, and understand how our new Industry Governance Model is building reliable standards. Our experts will share the 2020 Product Development Plan, and you'll also get a sneak peek of upcoming collaboration tools.
Speaker: Julie M. Betts (ATPCO), Phil Ingram (ATPCO), Brenda Bartholic (ATPCO), David M. Smith (ATPCO)
Download presentation >

Contact

Phone: +1-703-661-7400

Email: events@atpco.net

About

ATPCO provides the world’s leading technology, pricing, and shopping data to airlines, global distribution systems, travel agencies, and tech companies. We’re blending dependable data and systems with innovative technology so you can change the way the world buys flights. Learn more about us.

Site map

  • Summary
  • Venue
  • 2019 Highlights
  • Speakers
  • Agenda
  • Contact
  • FAQ & Summary

© Copyright 2019 ATPCO. All Rights Reserved. Privacy Policy / Compliance