Jost is a leading force in transforming airline retailing at Lufthansa Group where he held multiple leadership positions in airline core commerce functions. Currently, he is the Head of Order Transformation at Lufthansa Group and plays a key role in shaping the industry's transition to 100% Offer and Order as chairman of the IATA Passenger Standards Conference, setting global standards for modern airline retailing. Previously, he was responsible for the Revenue Management & Distribution Strategy, overseeing major initiatives like Continuous Pricing for Austrian Airlines, Lufthansa, and SWISS. With deep expertise in aligning strategy, technology, and business transformation, Jost helps Lufthansa Group navigate the shift to a modern airline retailing model. Holding a Ph.D. in Business Administration, he has also authored widely cited research on airline business models, disruptive innovation, and industry evolution. His insights make him a sought-after expert on the future of airline retailing and digitalization.