Will is a travel industry enthusiast and airline pricing expert with over 15 years of airline industry experience. His expertise includes revenue management, airline pricing, and competitive business intelligence. Will previously led ATPCO’s Monitoring and Analysis team, focusing on developing easy-to-use products for competitive analysis and efficient responses to market changes. More recently, Will led the launch of ATPCO’s premiere pricing tool, Architect, and is working closely with airlines to continue building better solutions.