Will leads offer optimization strategy at 3Victors with a focus on ensuring the optimal data sources are available to support competitive intelligence and dynamic offer management. This responsibility sits at the intersection of airline revenue management, competitive intelligence, and commercial analytics,  ensuring the right data is available to translate market information, performance drivers, and shopping activity into decision-ready insights that improve offer outcomes.

Will frequently represent 3Victors at airline Revenue Management thought leadership conferences such as AGIFORS and the Air Transportation Lab at Georgia Tech (ATL@GT), working closely with RM leaders to imagine the future world of offer optimization.  

Prior to 3Victors, Will led ATPCO teams to deliver industry benefits through airline pricing strategic management systems and competitive intelligence data solutions, supporting offer creation, offer distribution and order settlement.