Rhodri obtained a degree in Human Geography and master’s qualification in Eco-City development. He initially worked in the clothing industry but moved into aviation by joining BA in December 2017. Rhodri has held a number of pricing and inventory management roles, working mostly on BA’s long haul network and specifically the Latin American, Middle East, and Caribbean markets. He has been in his current role for two years and leads BA's digital merchandising offering within our new transformation program. He also oversees BA’s third-party products integration strategy.