Rob leads a talented team helping airlines adapt to evolving customer expectations. They are devoted to giving airlines the power to efficiently leverage ATPCO pricing content to achieve increased benefits from customized offers without disrupting current revenue flows. His team focuses on delivering the critical capabilities required to establish Architect and Express Contracts as essential industry solutions. They also define and develop new content and APIs to accelerate broader community innovation and facilitate industry-wide adoption of customized offers across channels and partners. He started his career in pricing and revenue management roles at Air Canada and WestJet before spending 15 years at SITA in product and portfolio leadership.