In his current role, Marcial leads the team’s use of algorithms, data, and systems to solve some of the toughest problems that arise in revenue management and network planning, including within the disciplines of yield management and pricing, ancillary pricing, revenue integrity, passenger automation, distribution technology, airline partner connectivity, offer and order management, and network-level passenger and fleet assignment forecasting.

Marcial began his career with American in 2010 as an intern where he developed the optimization system for flight overbooking decisions—an enhanced version of the same system is used today. Following his internship, Marcial joined as Chief Scientist Revenue Management and developed an improved network controls mode; managed several domestic markets; and oversaw the Mexico, Caribbean, and Latin America region. Most recently he led the Operations Research and Data Science team responsible for the technical implementation of systems that drive revenue outcomes.

Marcial earned a doctorate in industrial engineering and two master’s degrees in computer science and business administration from the University of Michigan. He lives in Arlington, Texas, with his wife Allysen and his sons, Otto and Marlo.