Marcial Lapp is Vice President of the Revenue Engineering group at American Airlines. His group is responsible for the systems, data, and business processes that power the core Commercial Groups of Revenue Management, Offer / Order Management and Distribution.

The Revenue Engineering team’s responsibilities at American Airlines span across several disciplines including yield management & pricing, ancillary pricing, revenue integrity, passenger automation, distribution technology, airline partner connectivity, Offer & Order management, network-level passenger forecasting paired with fleet-assignment. The goal of the Revenue Engineering team is to use algorithms, data, systems along with ingenuity and grit to solve some of the toughest problems across Revenue Management and the rest of the commercial team.  

Marcial Lapp began his career in 2010 as an intern where he developed the optimization system for flight overbooking decisions, still in use today (it’s been significantly enhanced since then). Following his internship, Marcial joined as Chief Scientist RM where he led the development of an improved network controls model and managed several domestic markets. Following a period managing the Mexico, Caribbean & Latin America region, most recently Marcial had been leading the Operations Research and Data Science group, responsible for the technical implementations of systems that drive revenue outcomes.  

Marcial earned a doctorate- in Industrial Engineering, Masters degree in Computer Science and Masters degree in Business Administration-degree from the University of Michigan. He lives in Arlington, Texas, with his wife, Allysen and his children, Otto, Marlo, Layla and Leni.