Marcial
Lapp

(he/him/his)
Managing Director, Revenue Engineering
American Airlines

Marcial’s group is responsible for the systems, data, and business processes that power American’s commercial groups, including revenue management and network planning. Marcial began his career in 2010 as an intern where he developed the optimizer for the overbooking system. He later joined as Chief Scientist RM, where he led the development of an improved network controls model and managed several domestic markets. After managing the Mexico, Caribbean & Latin America region, he led the Operations Research and Data Science group, responsible for the technical implementations of systems that drive revenue outcomes.  Marcial earned a doctorate in Industrial Engineering and an MBA from the University of Michigan. He lives in Arlington, Texas, with his wife, Allysen, and his sons, Otto and Marlo. 

Marcial Lapp

(he/him/his)
Managing Director, Revenue Engineering
American Airlines
marcial lapp avatar

Marcial’s group is responsible for the systems, data, and business processes that power American’s commercial groups, including revenue management and network planning. Marcial began his career in 2010 as an intern where he developed the optimizer for the overbooking system. He later joined as Chief Scientist RM, where he led the development of an improved network controls model and managed several domestic markets. After managing the Mexico, Caribbean & Latin America region, he led the Operations Research and Data Science group, responsible for the technical implementations of systems that drive revenue outcomes.  Marcial earned a doctorate in Industrial Engineering and an MBA from the University of Michigan. He lives in Arlington, Texas, with his wife, Allysen, and his sons, Otto and Marlo.