Sereena leads a team that leverages data to innovate and drive revenue growth. With a decade of experience across pricing, revenue management, ancillary revenue, commercial strategy, analytics, and distribution, Sereena has played a key role in shaping strategic initiatives that enhance profitability and operational efficiency.

Sereena specializes in translating complex data into actionable insights, optimizing revenue streams, and navigating the evolving landscape of airline distribution. Passionate about data-driven decision-making, Sereena has a track record of building high-performing teams and fostering a culture of continuous improvement. Through collaboration with cross-functional stakeholders, she bridges the gap between analytics and commercial, ensuring that data is at the heart of key business decisions.

As a speaker, Sereena brings a wealth of industry knowledge, practical insights, and a forward-thinking perspective on how data and analytics are reshaping the airline industry.