Marisol is the Head of Pricing Implementation and CRC at Aeromexico, with 15 years of experience in airline pricing. She has held roles from analyst to leader, driving initiatives that modernize pricing strategies and improve operational efficiency. In her current role, she leads teams focused on implementing scalable processes, advancing automation, and delivering tools that support real-time insights and cross-functional workflows. Her expertise in ATPCO applications, tariff rules, and industry standards helps ensure accuracy, compliance, and strong operational performance.