ATPCO’s Councils, an updated industry collaboration structure launched in 2021, will be meeting on Monday, 10 October, for a brief update. This meeting is invitation only. If you’d like to get involved in future ATPCO industry collaboration efforts, please submit your request.
1800 - 2000
Get ready for an out-of-this-world experience @ Elevate! At our welcome reception, you’ll network with colleagues old and new, get your game on, and prepare yourself for the airline industry’s conference of the year.
0900 - 0905
Game on! A welcome by ATPCO President and CEO, Alex Zoghlin
Three… two… one… go! Alex Zoghlin, President and CEO of ATPCO, welcomes all the players and previews what you can expect from this year’s in-person airline industry conference. From the ground we walk on, through the skies we fly in, to the galaxy we dream about, get ready to begin your journey and experience Elevate like never before.
0905 - 0925
Industry insights from Jerry Foran, ATPCO’s Board Chair
Kick off the conference with one of the leading experts in the travel industry and ATPCO’s Board of Directors Chair, Jerry Foran.
0925 - 0955
Upping our game: A special announcement from ATPCO
More innovation. More modernization. More transformation. We have some special announcements to share with you about how the game is changing for ATPCO and the airline industry.
0955 - 1025
Galvanizing green flight shopping, from standardizing datasets to communicating with customers
Sustainable aviation initiatives can’t work without transparency and industry standardization. To scale sustainable solutions as quickly and efficiently as possible, the industry must work together. For these initiatives to be successful, airlines have to use data to provide their customers with a complete picture of their commitment to reducing emissions, as well as harness data to change behavior and support ethical, responsible choices. Join this urgent drive for a more sustainable world—this conversation is just the beginning of the game.
1055 - 1115
A retailing journey: An in-depth look at Expedia Group’s success and learnings
High airline retailing success, low difficulty level. Hear from Expedia Group about how they have enhanced their airline retailing game over the years: they evolved their shopping platforms by adding more content and focusing on the customer shopping experience. Learn from them on how you can up your own retailing game.
1115 - 1145
Corporate travel state of play
Business travel is back in play, but the rules of the game have changed. What are the top trends of corporate travel post-pandemic? What’s the next move for recovery? What does the future look like for the various players, from buyers to suppliers? Don’t miss this thought-provoking, fast-paced discussion about this new era of business travel.
1145 - 1330
Woman’s leadership lunch
Join this interactive, energizing, and uplifting lunch to hear from a diverse collection of our industry’s brightest talents on the unique challenges women in the aviation industry face. Here’s what’s on the menu for discussion: navigating career obstacles, breaking down barriers, allyship, and much more.
1340 - 1425
The airlines mastering their merchandising game
Reimagine, ramp up, and master your airline merchandising game this year. A key element of effective retailing is merchandising your products—how you effectively present your offer for optimal revenue and customer satisfaction. All the moving pieces can make modernizing your merchandising seem overwhelming, but our panel of experts from across the industry have some cheat codes to share.
1425 - 1455
Game-changer: Blockchain for dynamic offers @ scale
Blockchain enables never-before-achievable levels of scale, speed, and security—all of which are required for broad adoption of dynamic offers across the industry. We're breaking down the basics of blockchain’s potential and sharing how ATPCO is testing new theories around infrastructure, standards, and technologies to enable dynamic offers at scale for the whole industry.
1525 - 1545
A winning game: Consumer trust and dynamic offers
Many travelers may think dynamic offers only benefit airlines, but with more customized deals tailored to fit their needs, travelers can reap the benefits of dynamic offers, too! Join us to learn how the industry can get to a trusted marketplace for consumers and how we can all become winners of the game.
1545 - 1630
Machine learning & AI: What the next 10 years of innovation will mean for the industry’s bottom line
Machine learning and artificial intelligence have been at the forefront of optimization and efficiencies in the airline industry, from operations to dynamic pricing. What can we expect from the next 10 years of innovation in AI, and how far can we take the technology? What will be the new data needs, and will machine learning drive stable profitability?
1830 - 2130
Join our reception on the waterfront at the Blackwall Hitch. We’ll be chatting and connecting while enjoying food, drinks, and Elevate entertainment!
0905 - 0935
The state of the industry: ATPCO, T2RL, and McKinsey weigh in
Dynamic offer creation is a hot topic right now, and for good reason! The potential is practically limitless, but are we getting to the finish line quickly enough? How do we sprint ahead with innovation? Join the race with this great stage-setting discussion among ATPCO and two industry players.
0935 - 1020
Exploring dynamic offers: The report from industry players
Technology continues to evolve to serve the changing needs of customers. Choice is not enough anymore—today’s travelers crave a customized experience. As they shift from searching for the lowest fare to searching by attribute, interoperable solutions powered with data and standards are required. Learn how the industry is collaborating with ATPCO to create a way forward. Are you ready to play?
1020 - 1045
Distribution: Ready to play?
The distribution gameboard continues to change. New players, new technologies, and new traveler profiles are changing the way airlines deliver their differentiated products to market. What future scenarios are most likely to play out and why? What effect will they have on us? Put on your game-theory hat for this fun, informational session where we explore airline distribution's current and future state.
1115 - 1135
Playing to win: ATPCO President and CEO, Alex Zoghlin
When Alex took the opportunity to lead ATPCO in January of 2021, he was facing the first pandemic in more than 100 years and the challenges that paralyzed our industry. From the way we ran our business and how we supported customers to the innovation needed to move the industry forward, hear from ATPCO’s CEO on how he learned to play to win.
1135 - 1215
Startup spotlight: A fireside chat with the startups making moves
Large, powerful company or small, nimble startup—each player’s perspective on the game can teach us something. Join a few of the companies making moves as they chat with PhocusWire’s Mitra Sorrells about the impact of the pandemic in the startup space and the critical role startups play in futuristic thinking, no matter the industry.
1215 - 1245
Industry collaboration: Design teams forge the path to offers and orders
ATPCO design teams of airlines, channels, and system providers chart the course for the future of airline retailing. Join this session to see an example! Hear from active design team members who are defining how we, as an industry, will evolve to the new world of offers and orders.
1415 - 1500
Creating @ play: Architect (airlines only)
A complete solution that entirely reimagines traditional fare filing, Architect is ATPCO’s premier pricing tool. Hear from Architect players how this next-generation tool is helping to modernize retailing through strategy management and simplified workflows. See the newest Architect feature that will help your airline take your retailing capabilities to the next level.
1415 - 1500
Creating @ play: Express Contracts
Get your fares to market faster than ever before with Express Contracts, the power-up you never knew how much you needed. You’ll hear from one of ATPCO’s customers who adopted Express Contracts about how they embraced a better way to get negotiated fares into the market. Learn how to accelerate your revenue generation, improve your efficiency, and increase your customer’s satisfaction. It’s your move.
1415 - 1500
Presenting @ play: Pro-level merchandising
From strategy to execution, Routehappy is the ultimate merchandising solution. Hear from Routehappy subscribers on how they use visual content to improve conversion, upsell, and customer satisfaction. How can you start leveling up your offerings? Deliver powerful, targeted, and compelling visual content to any point of sale while differentiating yourself from the competition. Ready, player? Go!
1530 - 1630
Creating @ play: Dynamic offer creation tools for today and the future
One of the hottest games of the season? Dynamic offers! But for airlines, getting to true continuous pricing is a long and complicated question. Dual RBD is ATPCO’s answer to how you can create more price points without heavy investment—over 50 airlines are already using this method to achieve a high score. You’ll also hear about other initiatives the Dynamic Offers Design Team is putting into play such as the Product Catalogue and a solution to integrate dynamic prices into existing end-to-end processes. It’s time to level up the industry!
1530 - 1630
Presenting @ play: Attribute-based shopping with NGS
Start competing in tomorrow’s game today with ATPCO’s Next Generation Storefront. The future of flight shopping is already here, and it begins with shop-by-attribute and comparison-shopping displays. Create consistent, predictable results and a better-all-around flight shopping experience for your customers. Don’t just play the game, shape the standards that are driving the future of flight shopping.
1530 - 1630
Is your airline making the most of your membership?
So, you’re already part of our Community Participation program, but are you utilizing it to level up your game in the best way possible? Come find out how airlines can use tools included in Community Participation to keep up with competitive markets, optimize merchandising content, and be involved in future developments of ATPCO products and industry solutions.
1530 - 1630
Ethical algorithms: How improving your AI diversity, equity, and inclusion can protect your business
When the datasets that power algorithms and AI carry inherent biases, the conclusions the technology draws from them can be problematic. Diversity, equity, and inclusion are crucial components to avoiding these problems with any new technology. Join this discussion about making sure the rules of the game allow everyone to win.
1635 - 1655
We’re not finished yet: One last announcement
The game isn’t quite over yet! Catch Alex Zoghlin on the main stage one last time to wrap up the conference, distribute some special prizes, and make a final announcement that you won’t want to miss.
0900 - 1600
Architect Product Governance (invitation only)
Architect customers will be meeting to review upcoming feature development, investments, and any Architect updates from the ATPCO team on Thursday, 13 October. This meeting is by invitation only. If you’re not already an Architect customer and are looking for a premiere pricing tool to manage and execute your pricing strategies, get in the game and get in touch today.
0900 - 1600
Routehappy User Community (invitation only)
Routehappy subscribers will be meeting to review prioritization of work and updates from the ATPCO team on Thursday, 13 October. This meeting is by invitation only. If you’re not already a Routehappy subscriber, get in the game and get in touch today.
0900 - 1500
Dynamic Offers Design Team (request invitation)
The Dynamic Offers design team will be meeting to review prioritization of work and updates from the ATPCO team on Thursday, 13 October. If you’re passionate about the future of dynamic offers and you’d like to get involved in ATPCO’s industry collaboration efforts, please submit your request.