Experience Elevate 2021 again: On demand
Elevate is a place to learn from some of the brightest business leaders in the industry on the key trends you need to know about—the next generation of retailing, dynamic pricing, offer management, NDC & distribution, and emerging technology.
All content from Elevate 2021 is now available on demand. Explore the exchange of ideas for the future of flight shopping.
![Exclusive sneak peek: Architect](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2021-11/architect-thumb-1280.jpg.webp?itok=DFF9i0PT)
Optimize your data with Architect. It combines the best of automation, workflow simplification, and management of strategic pricing rules.
![Why Diversity, Equity, and Inclusion (DEI) is good for your bottom line](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2021-11/dei-thumb-1280.jpg.webp?itok=o7mnSumD)
How do we bring more diversity and amplify more voices in an industry that historically looks quite uniform?
![Uplift CEO Brian Barth](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2021-11/keynote2-thumb-1280.jpg.webp?itok=2cntuc1p)
Uplift joins ATPCO to chat about the future of Buy Now Pay Later (BNPL) in the travel space.
![Trip.com Group CEO Jane Sun](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2021-11/keynote1-thumb-1280.jpg.webp?itok=cmM0Kd6w)
Trip.com Group teams up with ATPCO to uncover insights we can all learn from the largest OTA in the world.
![The quest for the ultimate retailing experience](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2021-11/Quest-thumb-1280.jpg.webp?itok=zQpOYkX7)
Direct from the leaderboard, top players share what it took to achieve a modern storefront and what’s coming next.
![NGS: The level up we’ve all been waiting for](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2021-11/ngs-thumb-1280.jpg.webp?itok=W4e7Ay0y)
NGS is back to level up the retailing game. Get details on a program that’s energizing the industry’s path forward.
![New to the game?](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2021-11/new2-thumb-1280.jpg.webp?itok=Zc9u_3hH)
Get the latest updates on ATPCO’s place in the industry, the solutions we offer, and how to make the most of your time at Elevate 2021.
![Getting NDC to scale](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2021-11/NDC-thumb-1280.jpg.webp?itok=fRAXn7Eu)
What will it take to unlock NDC’s full capabilities? Hear the airline, channel, and infrastructure partner perspectives on getting to the next level.
![Emerging tech starts with the cloud](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2021-11/emerging-tech-thumb-1280.jpg.webp?itok=Qnl7IZfz)
How can more travel companies get from static, physical infrastructure to a model that allows faster innovation, scale, and reduced cost?
![Corporate contracts ready to book in one day](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2021-11/contracts-thumb-1280.jpg.webp?itok=fbuwtdp_)
Learn how United Airlines used Express Contracts to change the game for their sales team and how your contracts can become bookable fares in minutes.
![Choosing our journey wisely](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2021-11/choosing-councils-thumb-1280.jpg.webp?itok=tqYEgDFp)
Councils leaders discuss how we’re going from idea to action to results faster than ever before.
![British Airways and Dual RBD: A path to dynamic offer creation](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2021-11/dual-rbd-thumb-1280.jpg.webp?itok=EwSnUG6X)
British Airways shares how Dual RBD is just one tool on the road to Dynamic Offer Creation and ATPCO’s role in enabling more capabilities at scale.
![Balancing the environment and your bottom line](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2021-11/balancing-thumb-1280%20%282%29.jpg.webp?itok=O0-_jsrN)
Airlines are embracing strategies to fight climate change and accelerate the path to decarbonization, while keeping an eye on a healthy bottom line.