Experience Elevate 2022 on demand
Elevate is the place to learn from some of the brightest business leaders in the industry on the key trends you need to know about—dynamic offer creation, merchandising, distribution, offer management, emerging technology, and so much more.
All content from Elevate 2022 is now available on demand. Explore the exchange of ideas for the future of modern airline retailing.
![Upping our game: A special announcement from ATPCO](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2022-on-demand/elevate-2022-upping-our-game-thumbnail.jpg.webp?itok=PFda2xJZ)
ATPCO’s President and CEO, Alex Zoghlin, and Chief Strategy Officer, Tom Gregorson, take the stage to discuss the shifts in the airline industry and
![The state of the industry: ATPCO, T2RL, and McKinsey weigh in](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2022-on-demand/elevate-2022-state-of-industry-thumbnail.jpg.webp?itok=CDKcdjyS)
Hear from four industry experts about dynamic offer creation and how innovation can lead the way to the finish line.
![Exploring dynamic offers: The report from industry players](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2022-on-demand/elevate-2022-exploring-dynamic-offers-thumbnail.jpg.webp?itok=VSssSWnK)
Understand how ATPCO is paving the way forward to dynamic offers through standards and industry collaboration.
![Distribution: Ready to play?](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2022-on-demand/elevate-2022-distribution-thumbnail.jpg.webp?itok=eJA-cbGV)
Join this interactive discussion about the current and future state of airline distribution.
![Galvanizing green flight shopping, from standardizing datasets to communicating with customers](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2022-on-demand/elevate-2022-galvanizing-green-flight-shopping-thumbnail.jpg.webp?itok=WxARSwWO)
The conversation around sustainability is just getting started. Join four expert panelists on stage to hear how collaboration can help drive a more
![Industry collaboration: Design teams forge the path to offers and orders](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2022-on-demand/elevate-2022-industry-collaboration-thumbnail.jpg.webp?itok=co9Hhl76)
Airlines, channels, and system providers are collaborating to define how the industry will move to the new world of offers and order.
![The airlines mastering their merchandising game](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2022-on-demand/elevate-2022-airlines-mastering-merchandising-game-thumbnail.jpg.webp?itok=Wrv7khbW)
Access insights on how you can best present your offers by leveling up your merchandising game.
![Corporate travel state of play](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2022-on-demand/elevate-2022-corporate-travel-state-of-play-thumbnail.jpg.webp?itok=aw7txNHp)
Explore the new, post-pandemic era of business travel with four expert panelists.
![A retailing journey: An in-depth look at Expedia’s success and learnings](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2022-on-demand/elevate-2022-retailing-journey-thumbnail.jpg.webp?itok=aw3LPD7V)
Hear how focusing on the customer shopping experience and adding more content changed the retailing game for Expedia.
![A winning game: Consumer trust and dynamic offers](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2022-on-demand/elevate-2022-winning-game-thumbnail.jpg.webp?itok=OHgA005k)
Explore with these two experts how we can create a trusted marketplace for consumers with customized offers.
![Industry insights from Jerry Foran, ATPCO’s Board Chair](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2022-on-demand/elevate-2022-industry-insights-thumbnail.jpg.webp?itok=uX9ZbeoH)
Hear from Jerry Foran, ATPCO’s Board Chair, about how the ever-evolving industry is changing.
![Playing to win: ATPCO President and CEO, Alex Zoghlin](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2022-on-demand/elevate-2022-playing-to-win-thumbnail.jpg.webp?itok=RgKGiMP8)
Catch ATPCO’s President and CEO on the mainstage to hear how he navigated the pandemic and challenged the industry in brand new ways.
![Startup spotlight: A fireside chat with the startups making moves](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2022-on-demand/elevate-2022-startup-spotlight-thumbnail.jpg.webp?itok=PgXraeIs)
Discover how VCs and startups are thinking about the future and what their perspectives can teach you.
![Machine learning & AI: What the next 10 years of innovation will mean for the industry’s bottom line](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2022-on-demand/elevate-2022-machine-learning-AI-thumbnail.jpg.webp?itok=hY6vF572)
Learn how the next 10 years of innovation in AI can affect us all, and how machine learning can drive profitability.
![Game-changer: Blockchain for dynamic offers @ scale](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2022-on-demand/elevate-2022-game-changer-blockchain-thumbnail.jpg.webp?itok=AKhw1Eta)
ATPCO is testing the standards and tech needed to enable dynamic offers at scale. Learn how blockchain's potential could help get the entire industry
![Creating @ play: Dynamic offer creation tools for today and the future](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2022-on-demand/elevate-2022-dynamic-offer-creation-tools-thumbnail.jpg.webp?itok=ze-nOWP5)
Find out how dynamic offers are built right now and new ways for building them that are in development.
![Presenting @ play: Pro-level merchandising](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2022-on-demand/elevate-2022-pro-level-merchandising-thumbnail.jpg.webp?itok=9VkhFdWA)
Hear from Routehappy subscribers on how they use visual content to improve conversion, upsell, and customer satisfaction.
![Presenting @ play: Attribute-based shopping with NGS](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2022-on-demand/elevate-2022-attribute-based-shopping-ngs-thumbnail.jpg.webp?itok=pvcn1921)
Attribute-based standards can help you create consistent, predictable results and a better experience for your customers.
![Is your airline making the most of your membership?](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2022-on-demand/elevate-2022-airline-membership-thumbnail.jpg.webp?itok=2g_A8NDO)
Make sure you’re getting the most out of your airline’s relationship with ATPCO.
![Creating @ play: Express Contracts](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2022-on-demand/elevate-2022-express-contracts-thumbnail.jpg.webp?itok=qJpBgsFR)
Find out how one company uses this tool to get negotiated fares into the market within minutes.
![Ethical algorithms: How improving your AI diversity, equity, and inclusion can protect your business](/sites/ATPCO-ELEVATE/files/styles/on_demand_392x225/public/2022-on-demand/elevate-2022-ethical-algorithms-thumbnail.jpg.webp?itok=HJiBWecg)
This panel explores best practices for avoiding biased datasets and decisions in any business.