Alex joins Movable Ink from the client -side, spending the past nine years in various marketing roles across a multitude of verticals focused on digital communications, CRM, and personalization. Most recently, at Neiman Marcus, he focused on test-and-learn programs to scale personalized, omnichannel customer experiences. He also led the strategy, implementation, and ongoing execution of Neiman’s personal shopper matching program. Alex is well-versed in the challenges of marketing and loyalty across the travel landscape and applies those learnings to develop innovative personalization strategies for ourMovable Ink’s Travel, Hospitality, and Food Services clients.