Keith has 25 years of experience in the airline industry. At Air Canada, he works to maximize revenue performance and cost efficiency through the development of a global distribution and payments strategy, business development activities, and account management. He is responsible for the carrier’s joint distribution strategy within Star Alliance. Keith serves on the Board of Directors of UATP, chairs IATA’s Distribution Advisory Council, and represents Air Canada on the IATA Shop-Order Services Board. He is also the Business Chair of the ATPCO Offer Content Council. Keith holds a bachelor’s degree from UNB and an MBA from McGill University, and is a certified Six Sigma Black Belt.