Sam has worked in the travel industry for more than 20 years, starting his career with several commercial roles at British Midland in the UK, including pricing, revenue management, and revenue optimization systems. He subsequently spent over 11 years at Sabre, leading the pricing & revenue management team to bring multiple new products to market by working with airline revenue management teams around the world. Most recently, Sam worked as Vice President of Product at Plusgrade, focusing on ancillary-based travel experience products, before joining FLYR Labs.